They call it March Madness. An entire month now has an identity thanks to the marketing genius of college basketball. Just the mention of those two words brings to mind bracketology, buzzer beaters, the sweet sixteen and the final four.
 
We call it Men’s Ministries. The mention of those two words should evoke a year-round passion to reach, teach and release men to grow to their full potential in Christ. Those two words should bring to mind the building of great fathers, faithful stewards and men on a mission. This will require more than marketing, but leadership committed to prayer and partnering with others for the cause of men’s missions.